Case Study 1

Case Study 1:

Family Owned Electrical Services Company in the San Francisco Bay Area, CA


A family run electrical services company provides the local area with residential and commercial electrical services. Until now, the business’ leads and online traffic were mostly funneled through referrals and word of mouth. Their website was not ranking well for high value and related search terms in search engines, and consequently, the business’ website was not taking advantage of opportunities to reach out to new prospective customers. The power of the web was not utilized to drive traffic and sales and was ultimately missing out on large amounts of potential business from online leads.


Website Redesign and SEO Implementation


Ridgecrest Solutions designed a new website and created a search engine optimization (SEO) campaign to help increase their presence online and turn it into a better converting sales tool. With aims to attaining a higher organic ranking in the online search results and subsequent increase in site traffic and visitors, along with more consistent branding and an optimized website user experience, we were able to create a premium looking easily crawlable by search engines. We increased conversion rates for site visitors and built on an open platform that was simple to maintain.

Along with creating an updated business logo and identity system, the site received widespread SEO work including:

  • Competitive keyword research
  • Optimized website landing page and copy
  • Optimized URL structures
  • Optimized Page Title Tags
  • Optimized Page Meta Descriptions
  • Optimized Alt Text on Images
  • Created an XML Sitemap
  • Created Robots.txt file
  • Redirected all old URL’s and backlinks
  • Migrated to SEO-Friendly Content Management System in Redevelopment


While website redesign and SEO projects can often take six months or more to see substantial results, this business’ newly optimized website received 2x the traffic from the major search engines and 2-4x the estimate requests within the first 3-4 weeks.

Some examples of the targeted search phrases that were not previously ranking which showed considerable improvement post-implementation include:

(Location) residential electrician: position 2 and 3

(Location) commercial electricians: position 1 and 3

(Location) residential electricians: position 1 and 2

(Location) electrical service: position 4

This site is now ranking organically for industry-competitive keywords significantly better than what it was prior to the site’s redesign with our SEO work. The number of phone calls through the new landing page has increased substantially since the launch of the new site and their website analytics clearly reveal the effect of the new and optimized site.

The following table exhibits how overall keyword rankings improved with Google and identifies the Top 5, Top 10 and Top 20 keywords in Google rankings for the website prior to its redevelopment and also following it:


Google Rankings Before and After Website Redesign and SEO Implementation
Top 5Top 10Top 20
Before Project1 Keyword3 Keywords6 Keywords
After Project24 Keywords46 Keywords63 Keywords


Your company could achieve similar results! Complete the short contact form on any page of our website to schedule a free business audit or assessment to see what kind of results to expect from an online marketing project with Ridgecrest Solutions.